Free apps get downloaded zillions of times: a lot more then commercial apps. There are plenty of different estiamtes on the ratio between free and paid apps. In our experience, free apps can get even more then 10 times the downloads then a similar paid app priced over the 0.99 USD tier. We’re speaking of pure stability in the range of 50-150 downloads per day after you loose the initial visibility on the app store for a very niche targeted free app.
Those are good numbers… Too bad a free iPhone application never gives you any ROI. To monetize the downloads quantity ad networks such as AdMob allow you to include ads inside your application.



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